There are two integration points to choose from - you can have the entire retail experience contained within the app, or you can have the final transaction take place on your website. When it’s all said and done, you’ll have the TikTok Shopping tag on your page, and it will display your products. You’ll naturally want to primp your account so that it has all of your relevant brand info and imaging, and then it’s time to integrate your ecommerce platform (instructions should be available on the site of whatever ecommerce platform you use). Whether you’ve signed up already or are starting from scratch, you’ll need to make sure you have a TikTok for Business account (and switching is as easy as opening Manage account and tapping Switch to Business Account). Once you’ve got the lay of the digital land, it’s time to prime your TikTok account for success. If you learn their language, you can participate in conversations more organically. Dig deep into the #BookTok hashtag and learn about the kinds of videos that the app’s book enthusiasts are posting.
Specificity helps on this network, so be sure to familiarise yourself with the app and its various communities.įor example, let’s say you want to sell a reading light. This is already plenty of information to help you tailor your marketing, and it doesn’t necessarily mean you can’t reach older people if that’s your goal. It goes without saying that the largest user base on TikTok is composed of teenagers, followed by those aged 20-29 and then those aged 30-39. And once you finish reading our guide, you will. That means the possibilities for reach are essentially limitless, especially if you know what you’re doing. The app really does take a democratic approach to content, often promoting the best overall videos to the coveted For You Page (or #fyp). So you don’t really need a big budget or team to make waves on TikTok. Users tend to dislike overly slick advertising, instead preferring organically interesting material. It’s not just clout that makes TikTok unique, either.
CAN YOU DOWNLOAD TIKTOK IN THE US FOR FREE
Try it for free You don’t need a huge budget In other words, if you’ve got a cutting-edge product, or even just something that you think will attract some shine, TikTok’s an incredible place to get your foot in the door.Īccess exclusive, weekly social media bootcamps hosted by TikTok experts as soon as you sign up, with insider tips on how to: And the average daily use time is over an hour long. That’s 20% of all internet users worldwide, and one-eighth of the world’s entire population. There are approximately 1 billion monthly active users on TikTok. TikTok really is the cool kids’ club.īut to be clear, it’s not just for kids. Most trends - whether fashion, music, food, film or just about anything else - start on the app before traveling everywhere else. Put simply, TikTok is the epicenter of culture. Source: Ecwid Why sell on TikTok? A lot of people use it and Canada, but is now available for users in most countries worldwide. TikTok Shopping was first launched for users in the U.S., the U.K. It also works with Prestashop, Base, Square, BigCommerce, OpenCart, Ecwid, Shopline, and Wix eCommerce. Since it launched last year, TikTok Shopping is no longer just for Shopify users. The integration will allow users to view items from your online shop without leaving the app. If you set your page up correctly (and meet TikTok’s requirements), you’ll be able to seamlessly add a shop tab to your TikTok page. “TikTok is uniquely placed at the center of content and commerce, and these new solutions make it even easier for businesses of all sizes to create engaging content that drives consumers directly to the digital point of purchase.” “Our community has transformed shopping into an experience that’s rooted in discovery, connection, and entertainment, creating unparalleled opportunities for brands to capture consumers’ attention,” TikTok’s Blake Chandlee said at launch. It’s a seamless ecommerce integration that is already making major waves on the platform. TikTok Shopping allows users to browse, select and purchase items securely without ever leaving the app. Then, last year, TikTok streamlined the process by partnering with Shopify to launch TikTok Shopping. It used to be that brands would just flood the feed and hope that TikTokers would organically switch apps to seek out their products.
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Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.
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